Privacy
The short version
We are pre-launch. The only personal information we hold about visitors is an email address, and only if you gave us one. We set no cookies unless you accept them, and we do not use advertising trackers at all.
If you join the launch list
We store your email address, whether you told us you are a patient or a dental professional, the date, and the country your request came from. We use it to tell you when we launch and, if you are a dental professional, to talk to you about the founding practice programme. We do not sell it or share it for marketing. Ask us and we will delete it.
Analytics
Site measurement. We record page views and actions like searches and form submissions on our own servers. This uses no cookies, sets no identifier, and is not shared with anyone. We keep the page path, the date, the country, and the referring site. We cannot identify you from it.
Google Analytics. We would like to use Google Analytics, delivered through Google Tag Manager, to understand how the site is used. It loads only if you accept. Decline and no Google script is requested, no cookies are set, and nothing is sent to Google — declining is not "tracked anyway with a flag set". You can change your mind at any time with Cookie settings.
Even when accepted, we enable analytics storage only. Advertising storage, personalisation and user-data sharing stay switched off.
Dental practice listings
Our directory is built from the CMS National Plan and Provider Enumeration System (NPPES), the public federal registry of healthcare providers. It contains practice names, business addresses, business phone numbers, credentials and licence numbers — all public record, published by the US government.
We did not ask practices before compiling a listing, and we think we should say so plainly. If you are a practice and something is wrong, or you would rather not be listed, email [email protected] and we will correct or remove it. We do not publish patient information of any kind.
Who else processes data for us
- Cloudflare — hosting, storage and content delivery. Sees requests to the site.
- SendGrid (Twilio) — sends our email.
- Google LLC — website analytics, only if you accept cookies.
Your choices
Ask us for a copy of what we hold about you, ask us to correct it, or ask us to delete it, and we will. Change your analytics choice with Cookie settings. Contact [email protected].